[Dhaka, May 04, 2017]: aamra resources limited and Lectra jointly organised an exclusive launch event titled ‘Apparel 4.0’ on May 04, 2017, through which aamra introduced the latest apparel business strategy ‘Lectra 4.0’ for the apparel industry in Bangladesh.
Lectra 4.0 is a new strategy conceived to empower fashion and apparel, automotive companies to succeed as they step into the Industry 4.0 era. Jérôm Viala, The Executive Vice President of Lectra, and David Leprovost, The Channel Sales Director of South and South East Asia – Lectra, highlighted this new Lectra strategy as a revolutionary concept that incorporates Internet of Things, Cloud Technology and Big Data altogether.
Zunaid Ahmed Palak, The State Minister for ICT Division, participated in the event and shared his vision to help the RMG industry reach higher heights with the means of the ongoing ICT development in Bangladesh.
Both Syed Faruque Ahmed and Syed Farhad Ahmed, Chairman and Managing Director respectively of aamra companies, attended the big event and expressed their delight to introduce Lectra 4.0 in Bangladesh.
The Managing Director of Microsoft Bangladesh Sonia Bashir Kabir was also present as one of the invited guests, along with the high officials of FCI (BD) Limited, Fakir Fashion Limited, Square Group, BEXIMCO-Yellow, Babylon Group-Trendz, Apex Footwear Limited, aamra resources limited, Lectra and the top entrepreneurs from the RMG sector in Bangladesh.
Lectra is the world leader in integrated technology solutions (software, CAD/CAM equipment and associated services) dedicated to industries using soft materials: textiles, leather, industrial fabrics and composite materials. aamra resources limited, the partner and agent of Lectra in Bangladesh, has been playing a major part in the RMG sector for the last 32 years.